Initially, being playful at the start was what sparked the silhouette of the logo. After doodling for a few minutes, resembling a somewhat of a "boat" - like shape and having a high bow at the end was a distinct shape. The structure of a "simplified" doodle of a yacht had similar letter structure to a "Z" which stood out.
With a couple of word selections that represent the brand like "Yacht, Modern, High Class, Minimal, Royal."
Making outrageous sketches, I tested how far I could bend the limits of the shape. Later settling to the simple "Z" shape.
With a couple of hours transferring, polishing and adjusting the sketch onto Adobe Illustration, I was able to get the base logo down.
Experimenting with different material textures on the logo to see if I am able to achieve the story that the brand wants to tell.
