Vessel - UI and Logo Ideation
The Challenge
The Brief
the client's brand "Vessel" aims to further sustain food containers by making them reusable and increasing their longevity instead of already existing recyclable containers. "Vessel" wants to lead a lifestyle of ever-changing growth and selflessness. through simplicity and morals. The project was approached with a prestige look and aesthetic, while executing for a bigger goal and message.
The Approach
What does "Kreis" mean?
"circle" for german
simplicity of a circle, minimalist, a process, a cycle
represents the cycle of container and what it means to revolutionise how food packaging is used for deliveries
a long term goal, infinite loop
What does "Kreis" stand for?
Kreis is a food delivery company that revolutionises not only the food delivery game, but also changes how food packaging is used. But what is unique, is the partnership with zerotag and the ability to scan a qr code on the food container, that when scanned, can show more info of what the container consists of. It is what you think of when you are hungry but lazy to cook
Experimenting and Skewing
I often start off my process by always playing around with the lettering of a word, attempting to see if anything emerges out of it.
I also had the idea of using a "circle" to be included in the logo. As it is to represent sustainability and a way of simplicity, a circle is also recognized universally. This icon could potentially be used for loading icons and for delivery prep in the app.
Colours
202024
1C1E20
000000
333F50
ffffff
