Obsidian - Brand Exploration

Logo Design and 3D Design Process:

With the name "Obsidian", I wanted to emphasize the "O" and its structure by bringing it over to Blender. By playing with the graph editor of the animation, I was able to manipulate an animation pattern of a gyroscope into the Logo.

AI Inclusion and Prompt Engineering

As AI started to be involved with majority of the industry standards and their brand design in this new era, I decided to incorporate AI as a tool to brainstorm and find the correct vision as a part of this exploration. AI generated images and videos has its merits when it comes to producing brand material. As for this process, getting the right outcome for each generation has to have the right prompting and method of work. Using the correct "few shot" prompting and proper prompt structuring, I was able to generate "commercial-like" videos for a watch brand. With short clips for quick ingestion for quick adverts.
By using specific and unambiguous language, the prompt usage got the image generations I wanted in a few attempts.

Final Graphic Illustrations and Adverts:

2025
Project Scope: Brand Exploration
Main Mediums: Brand Design, Art Identity, AI, 3D Render