No Bull Cause - A UI/ UX Concept Design Proposal
The Challenge
The Brief
Designing a website platform for a sustainable brand where users can donate their unwanted clothes and look for nearby milk taps in Australia.
The Approach
Aims:
1
Revamp Current UI
2
Research and Build a System
3
Survey / Gather and Analyze
4
Design, Iterate and Prototype
System Criterias
1
Sustainability
Less packaging and delivering, the better. Cuts time and money and is sustainable
2
Minimal
Should be simple and easy for both consumers and producers
Brainstorm
For this, I used a brainstorm method called "Crazy 8s" where I came up with 6 ideas on the spot within 8 mins. After this, I narrowed down the ideas by creating pros and cons. I was left with 3 in the end and had to eliminate 2. Finalizing the last post it note as the best idea.
Information Architecture
I then created an Information Architecture of how the Website would be setup and how the user flow will work. Aiming for a simple navigation system and a standard "app" like feel where customers can come back repetitively and use.
Survey
A survey was done online (on people who lives and previously lived in Australia within the past year of 2024) to get and idea of how many people in Australia:
- would benefit from using an app to donate clothes with a drop bin collection system
- still go to thrift shops today.
- still has memberships in shops for incentives and discounts.
- are in which age group that the website is going to be designed for.
Data
Insight
Out of 7 participants, 5 are in their early 20s and 1 is on their 30s. Meaning that majority of the information on this research is going to be based around people in their 20s.
Data
Insight
Out of 7 participants, 85.7% would rather shop at a thrift store or second hand as their choice. This means that there is a majority that would benefit from an app that connects user to donate their clothes easily.
Data
Insight
Out of 7 participants based in Australia, 42.9% go 1-3 times a month thrift shopping. Meanwhile 28.6% go 5-10 times a month. Furthermore tells us that thrift shopping is still relevant in Australia.
Data
Insight
Out of 7 participants, 71.4% states that they only go retail clothes shopping between 1-3 times a month, meaning that Majority do go clothes shopping only a few times a month and the rest does not.
Data
Insight
Almost half (42.9%) of the participants say that they throw away clothes 1-2 times a year and a combined 28.6% say that they throw more than 2-5 and 10+ per year. This result shows that enough clothing can be repurposed and No Bull can definitely benefit from a drop bin collection if applied.
Data
Insight
Out of 7 participants, 71.4% do not resell, leaving 28.6% that do. With this and insight is that we could encourage people to donate clothes instead of reselling as an alternative option. While there is a combined 28.6% who do already sell, this shows that there is space for another solution for people to give away their clothes through No Bull Cause clothing.
Data
Insight
2 answered that they resell clothes for alternative reasons. The platforms being: depop, goodbyes and ebay. This shows that these users resell clothes with expectations to gain some profit back.
2 out of 7 answered that they are members or have memberships on a clothing store. We can say that memberships are unpopular, outdated and not favored by the participants despite having majority thrift shop more than 1-3x per month.
Data
Insight
Out of 7 participants, 85.7% would prefer to have a benefit of a discount or voucher when given the chance to donate their clothes to other sustainable brands while 14.3% did not want it. This meant that majority of the participants would always prefer to have a benefit when donating clothes.
Solution
Solution
Wireframes
Mobile Paper Wireframes and Desktop Paper Wireframes were made with iterations of 4 narrowed down to 1
Mobile and Desktop Figma Wireframes
Lo-Fi Prototype
Desktop
Mobile
Lo-Fi Prototype
Mockups
Design Systems
Prototypes
The Outcome
Final Design
Impact:
Upon going live with the updated website temporarily, many users were able to enjoy and admire the User Interface with its simplicity.
KPI for the users getting from the Homepage to the Redeem Points page represented 85.71% (6/7). This shows that Users are able to get from point A to B which is their end goal when using the complete Drop Bin collection system. Hence further decreasing carbon footprints.
What I learned:
Coming up with an aesthetic for a brand like No Bull can be simplistic if you stick with a 60-30-10 rule combined with minimalism.
Not only did the accessibility menu in the start get a lot of good feedback, but it also minimized the problems the users will face from using the website and cater their needs easily.
Incentives are always preferred by users if present or given the alternative.
