April - May 2025
Role: Web Design and Brand Identity
Collaborators: Mika Wilhelms,
Skills: E-commerce Optimization, Web Development, User Research

Wilhelms Design - Ecommerce Web Design and Brand Identity (Postponed)

The Challenge

How can we design a simple and tactile e-commerce website with high customer conversions for the product while maintaining brand identity?

How can we design a simple and tactile e-commerce website with high customer conversions for the product while maintaining brand identity?

The Brief

The website is all part of the brand, product, service and experience. With all of it being cohesive, it has to be human and intuitive for users to be able to navigate.

The Approach

As the website and project has been postponed, I will only be able to showcase the process of the previous mockup ideas and service that has been archived.
Archived UI
Sticking to the brand identity of "Wilhelms Design", I implemented the base colours as follows:
Colours and Typography

#401717

#2B1717

3F3F3F

ffffff

Outcome

The Final UI