June - July 2025
Role: Web Developer and Designer
Skills: Lead Collection, UI/UX Designer, Web Development, API Integration
Boketto Monaco - Art Gallery Website and Landing Page
The Challenge
The Brief
The client, "Boketto" an art gallery based in Monaco, required a one-page landing site to promote their gallery opening and capture email sign-ups for event reminders. Not only to have the initial art and design enthusiast to be onboarded once, but to retain users and have their art lovers come back for future events.
The Approach
First Iteration (June–July)
Project Context & Discovery: Who, What, Why, When, Where?
User Personas, User Needs & Business Goals
Business Goals & KPIs (200 Expected Visitors for launch). Accessible from many devices.
User Needs and Business Goals:
They get an invitation / interest in attending the gallery opening => Onboarding Process (Fill out Form) to receive confirmation of an event they are going to.
When filling out the form, it should be clutter free, minimal, on brand and intuitive for the user => Smooth A to B funnel so user feels in control with no obstacles.
Looking at the invitation and what the gallery or exhibition will be about => Need to show information and details of event, the user knows the time and place.
When looking at the gallery background, it is a chance for users to learn/ gain value and indulge in their brand => storytelling of the gallery and their mission.
Wants a straight forward and streamlined form filling, after being redirected from an ad/promo on social media. (Low click barrier / 3 click rule)
KPIs of Boketto Launch:
Estimation of around 200 Participants
Accessible from all devices and OS: Desktop, Tablets, Mobile, iOS, Android, with priority for mobile-first design given the user target audience and region / context.
Call to action for email sign ups / lead collections (High Conversion Rate)
Designed a minimal landing page with a clear call-to-action for email sign-ups. Focused on mobile-first design, given the audience’s preference for smartphones. (Photo below was a screenshot with an unfinished site for mobile)
As the client said, the business goals & KPIs expected are 200 Expected Visitors for launch. Accessible from many devices due to multiplatform ads being ran once invites are sent out.
Integration of Google Sheets + Google Script workflow/ Zapier (API) to automate reminder emails, eliminating manual follow-up is a must considering the number of expected visitors.
The API, helped take the filled out forms into a google sheet where it was all stored in private.
Second Iteration (August–September)
I conducted usability tests to identify pain points in the original design.
Feedback #1
Feedback #2
Feedback #3
"The spacing and sections for each part of the website were too close to one another, i was a bit overwhelmed by the cluttered text near each other and its continuous."
"The placeholder texts on the form is too tiny on my phone, a little bigger would help."
"The form is not entirely on the screen where you first load. I have to swipe once, in order to get all the form in place first."
Simplified the form fields to reduce friction and increase conversions. Also restructured the layout to reduce ambiguity and guide users more intuitively toward the sign-up form.
Adjusted branding elements to be less rigid, balancing visual appeal with usability.
The Outcome
First Iteration (June–July)
116 sign-ups out of 200 expected visitors (conversion ~58%).
5.2K unique visitors and 6K total pageviews.
Average session: 1m 2s.
Traffic sources were dominated by Facebook (3.1K) and Instagram (385).
Audience mainly from France (4.3K) and Monaco (261).
Although Bounce rates were high on the first opening month (90.4%), the landing site was aimed to be a sign up form for users to take less than 2 minutes to fill up or read and for nothing else.
Emails were automated using API where it was linked to Google Sheets for lead collection, defaulting to GMT +8 instead of CET, this caused a mismatch and a timing inconsistency in one email reminder. Although it was a small mistake, this highlighted the downside and a factor to improve on, when designing the next API for invites, and for the next few coming email announcements. (Photo below is not the example of the incident)
Second Iteration (August - September)
Bounce rate improved to 87.3% (down 3.1%).
Engagement increased with 6.3K unique visitors and 8.4K total pageviews.
Average session time rose significantly to 3m 22s, showing deeper interaction with the landing page.
Traffic sources became more diverse: Facebook, Instagram, Google, and YouTube. More organic traffic stream and not just from the ads that were being ran.
Audience expanded internationally, with notable traffic from Italy, U.S., India, and Portugal.
Device usage showed balanced adoption across iOS (3.2K) and Android (2.9K), reaffirming the importance of mobile optimization.
Final Website
