Pendulum - Maldam Vol 1.
With the rebrand of Maldam, Pendulum was the project to set the momentum of the collective and the mission. Pendulum was first announced along the promotional video of the rebrand "Deconstruction of a Pillar"
Approach:
Pendulum. A device with a weight suspended at a fixed point. Sending a starting force to get an idea, a concept into momentum. For what is to come. A beginning. A start.
The Concept of Pendulum started with the notion that once an energy put into rotation, it can oscillate freely into regulation. Hence a representation of a circle with a ball in the middle in motion.
First iteration of the Logo mixed with different Typeface Letters
Final Logo Title Iteration alongside the Pendulum Logo
Album Cover Variations
